2020December 11, 2019，Shenzhen, China。Leading smart equipment company OPPO presents several new concept designs based on its people-oriented design philosophy at the 4th China International Industrial Design Expo (CIIDE).。These concept designs were created for OPPO by nendo, a leading Japanese design studio founded by Oki Sato。These come from the close cooperation between OPPO and nendo，Exploring the possibilities of future design。During the exhibition，OPPO also demonstrates a series of classic product designs，Showcases the design of the form since the company was founded，Unique insights and explorations of data and interactions。
China International Industrial Design Expo is a national-level event for Chinese industrial design。Taking this year's theme as "New Design，New Trends，New power”，OPPO conducted a review exhibition，Showcases classic industry-leading product designs throughout its history。
OPPO launched its first smartphone, "Smiley Face" A103 in 2008，Mark the beginning of its pursuit of perfect coordination between ultimate aesthetics and innovation。In the past 12 years，These innovations have been proven numerous：2012year，OPPO launches Finder (one of the thinnest phones in the world)，Designed to make it easier for users，Hold your phone more comfortably。2014year，It introduces a 2.5D curved design on Find 5，And the 2016 R9 draws inspiration from snow-covered ridges，Provides better grip and appearance for smartphones。Recently，OPPO launches Reno3 in 2019，Become the thinnest 5G mobile phone in the world at that time。
OPPO's breakthrough in design has also expanded to its advanced lens technology。2014year，OPPO releases the world's first electric rotary lens smartphone - N3。2018year，Its full-screen display smartphone Find X adopts a groundbreaking sliding design，Make the camera pop-up from the phone after it is started。This innovative technology integrates 11 components，Includes front and rear lenses and sensors，The ratio of screen to body is 93.8%。In 2019，OPPO breaks bigger boundaries with the launch of Reno 10x Zoom and its unique pivot ascent structure，This has inspired new design ideas in the smartphone industry.。
This November，OPPO once again demonstrates its latest exploration of the appearance of mobile phones at the OPPO INNO DAY 2020 event，which isOPPO X 2021 Curlable Concept Mobile Phone。The scrollable display size of the concept device can be infinitely adjustable within a specified range，This provides a new perspective on the future of the device and how humans can interact with it。
At the China International Industrial Design Expo，OPPO presents its "slide" and "music link" concept designs that have been collaborating with Japan's leading industrial design studio Nendo。
The idea of "sliding phone" originated from the discovery of OPPO and nendo，That is, smartphone users are increasingly relying on smartphones to interact with the world around them。To support more features，Smartphone design sizes continue to increase，Makes it difficult to hold and inconvenient。The growing trend of mobile phones has become an increasing concern for users。With this insight，The concept of "sliding phone" is designed to have three foldable screens，These screens are connected by hinges folded in the same direction。By providing users with the flexibility to change the phone format as needed，Users can benefit from their ability to change sizes to suit occasions。also，The stylus inserted into the phone enables users to increase productivity by using the phone to perform work or other more complex tasks.。
OPPO and nendo's other concept design "Music Link" is a collection of devices centered around a pair of TWS headphones，These include smart watches，AI speakers，Portable and wireless chargers。All devices are designed in smooth organic form，Affinity design，Reflects the aesthetic value of today's users。When placing TWS headsets and portable charging case on AI speakers，Users can enjoy a seamless music experience from headphones to speakers。This symbiotic design between devices and emphasis on portability and convenience，Reflects OPPO's integration of technology and people-oriented in its design philosophy。
Oki Sato, CEO and Chief Designer of nendo, said in evaluating the partnership："I was deeply impressed by the philosophy of OPPO，Beyond the use of the latest technology，And pursue the comfortable relationship between people and products through a people-oriented design method。I look forward to seeing a new concept for the OPPO team，And how they strike a further balance between technology and emotional investment。”
Xiao Bo, chief designer of OPPO industrial design, added："nendo's design is closely integrated with OPPO's people-oriented philosophy。OPPO is committed to bringing users a pleasant product experience through cutting-edge technology and aesthetic design.。The belief in building such a partnership is，To create breakthrough technology products with user comfort，We must focus on "humanity"。Looking to the future，We will provide more seamless，User-friendly experience engineering products to double the approach。”
As an explorer and leader in pursuing the perfect collaboration of ultimate aesthetics and innovation，OPPO established an industrial design center at the beginning of its establishment，Incubate design and innovation in the industry。The center was certified by the 4th National Industrial Design Center of China on November 22, 2019。OPPO's cutting-edge product design has also been well received and recognized by the industry。
This year，OPPO Find X and Reno3 Pro win the 2020 Excellent Design Award，And OPPO Find X2 Pro won the Swan Award in the China Mobile Design Competition。OPPO will continue to focus on product design，Further explore how to integrate technology and aesthetics，To be in people，Build closer relationships between devices and the world around you。